标签:

  • 未来感儿童科学教室数据大屏背景

    未来感儿童科学教室数据大屏背景

    未来感儿童科学教室数据大屏背景



    🤖 ChatGPT
  • 唱片店午后胶片质感抓拍拼贴

    唱片店午后胶片质感抓拍拼贴

    唱片店午后胶片质感抓拍拼贴



    🤖 ChatGPT

    🇺🇸 English Prompt

    A candid photo-dump collage designed to feel like [HUMAN]'s camera roll from an afternoon flipping through vinyl at a record store. [HUMAN] wears a faded black band t-shirt under an oversized denim jacket, straight-leg khaki pants and worn black Chucks. The mechanic is a six-panel grid shot under warm, dim shop lighting with a few frames catching motion blur from flipping through crates. Panels: a close-up reaching into a crate of records with the camera tucked among the sleeves, a mirror shot in the shop's dusty window reflection, a low-angle shot from a crate looking up mid-laugh, an overhead shot lying on a pile of album covers, a fisheye selfie holding up a record sleeve next to the face, and a blurry candid shot spinning between aisles. Expressions move from focused browsing to a delighted grin discovering a favorite album to a playful smirk holding up a cover. Cohesive black, denim blue, warm amber and cream palette. Premium candid lifestyle photography, visible grain, no cartoon style, aspect ratio 4:5.

    🇨🇳 中文提示词

    一张自然抓拍的拼贴照片,旨在营造出[HUMAN]在唱片店翻看黑胶唱片的午后相机胶卷感。[HUMAN]穿着一件褪色的黑色乐队T恤,外搭一件大廓形牛仔夹克,直筒卡其裤和磨损的黑色匡威鞋。构图是在温暖、昏暗的店铺灯光下拍摄的六格网格,有几帧捕捉到了翻找板箱时的动态模糊。分镜包括:手伸进唱片箱的特写,相机藏在封套之间;店铺落满灰尘的窗户反射出的镜像;从板箱向上的低角度抓拍,正值大笑中;躺在一堆专辑封面上的俯视镜头;举着唱片封套贴近脸部的鱼眼自拍;以及在过道间旋转的模糊抓拍。表情从专注浏览到发现心仪专辑时的惊喜微笑,再到举着封面时的调皮坏笑。统一的黑色、牛仔蓝、温暖的琥珀色和奶油色调。优质自然生活方式摄影,可见颗粒,非卡通风格,纵横比 4:5。
  • 行业观察专业媒体视角封面

    行业观察专业媒体视角封面

    行业观察专业媒体视角封面



    🤖 ChatGPT

    🇺🇸 English Prompt

    Form a dark-field viewpoint cover around specific thematic content, where a thematic speaker or core object occupies the center of the frame, presented frontally at close range, with restrained empty space left at the head or top, and the lower half of the body or subject gradually darkened by deep colors, allowing the gaze to first read the stable, calm face or core outline, and then fall on the viewpoint text covering the area below. The background uses a low-brightness color field derived from the theme, keeping it near black but not dead black, with a very weak diffuse brightness in the center to set off the edges of the subject, naturally tapering off at the edges, overall clean, low saturation, and low noise, like a combination of a studio portrait and a serious media cover. The material of the subject is generated according to the theme, but must have real lighting; soft frontal main light shapes skin tones, surfaces, or material details, with layers preserved in the dark parts, and clothing or supports sinking into the background as much as possible, leaving only hands, edges, or local highlights slightly exposed. A left-aligned editorial title area is established below, first using an eye-catching small red rectangular label to carry short category words, with a slender red vertical line next to or below it as a visual anchor; the main title uses heavy sans-serif white characters with tight leading and sufficient weight, pressed over the dark part of the subject but remaining clear; auxiliary explanatory text is thinner and smaller, forming two levels of reading. An exaggerated white quotation mark or theme-derived symbol is set on the left as a viewpoint entrance. Colors are derived from the theme, with the dark background responsible for steady distance, the subject retaining natural and credible mid-tones, white text providing the highest brightness contrast, and red used only as a small amount of warning and column emphasis. Avoid fancy decorations, complex scenes, and overly bright backgrounds; all elements serve the first-impression effect of 'a credible voice from a person or core object, with the title pressed into the frame like an editorial judgment.'
    
    ——————
    Theme: Industry observation column cover, highlighting a calm professional figure and clear viewpoints
    Supplement: 3 related information points appear, retaining a small amount of column text
    Aspect Ratio: Vertical 9:16

    🇨🇳 中文提示词

    围绕具体主题内容形成暗场观点封面,一个主题发声者或核心对象占据画面中央,近距离正面呈现,头部或顶部留出克制空场,身体或主体下半部逐渐被深色压暗,让视线先读到稳定、沉着的面部或核心轮廓,再落到覆盖其下方的观点文字。背景使用主题派生的低明度色域,保持近黑但不死黑,中心有很弱的漫射亮度托出主体边缘,四周自然收束,整体洁净、低饱和、低噪点,像棚拍肖像与严肃媒体封面的结合。主体材质按主题生成,但必须有真实光照,柔和正面主光塑造肤色、表面或材质细节,暗部保留层次,服装或承托物尽量沉入背景,只让手部、边缘或局部高光轻微露出。下方建立左对齐的编辑标题区,先用一个醒目的红色小矩形标签承载短类别词,旁边或下方有一条细长红色竖线作为视觉锚点;大标题用厚重无衬线白字,行距紧、字重足,压在主体暗部之上但保持清晰;辅助说明文字更细更小,形成两级阅读。左侧设置一枚夸张白色引号或主题派生符号,作为观点入口。颜色由主题派生,深色背景负责沉稳距离,主体保留自然可信的中间调,白字提供最高明度对比,红色只作为少量警示与栏目强调。避免花哨装饰、复杂场景和过亮背景,所有元素服务于“人物或核心对象可信发声、标题像编辑判断一样压入画面”的第一眼效果。
    
    
    ——————
    主题:行业观察专栏封面,突出一位冷静发声的专业人物与明确观点
    补充:出现 3 个相关信息点,保留少量栏目文字
    画幅:竖版 9:16
  • 咖啡馆年轻日本女性超写实手机抓拍

    咖啡馆年轻日本女性超写实手机抓拍

    咖啡馆年轻日本女性超写实手机抓拍



    🤖 Nano banana pro

    🇺🇸 English Prompt

    Ultra-realistic smartphone photo of a beautiful young Japanese woman with smooth porcelain skin, soft natural facial features, large warm brown eyes, glossy pink lips, and long silky dark brown hair worn naturally loose. She is sitting in a cozy modern café, resting her chin on one hand while smiling gently at the camera. She wears a sleeveless cream knit top, a cream scrunchie, and delicate green jade bead bracelets, creating a simple yet elegant everyday look. A cold iced drink with a straw sits on the wooden table beside a smartphone, while the softly blurred café interior with warm lighting, exposed ceiling beams, and customers chatting naturally fills the background. The image is framed as a casual close-up portrait, as if a friend quickly captured the moment using a modern flagship smartphone. Realistic indoor lighting, authentic skin texture, subtle HDR, slight handheld imperfections, natural sensor noise, balanced exposure, mild computational photography, and gentle front-camera softness. No DSLR look, no studio lighting, no beauty filters, no artificial bokeh, and no AI-perfect sharpness—just a genuine candid mobile phone photo with an authentic social media aesthetic, ultra-photorealistic, 3:4 aspect ratio.

    🇨🇳 中文提示词

    一张超写实的智能手机照片,镜头中是一位美丽的年轻日本女性,拥有光滑的瓷感肌肤、柔和自然的五官、温润的大褐色眼睛、光泽的粉色嘴唇,以及自然披散的长而丝滑的深褐色头发。她正坐在一家舒适的现代咖啡馆里,一只手托着下巴,对着镜头温柔地微笑。她穿着一件无袖奶油色针织上衣,戴着一个奶油色发圈和精致的绿翡翠珠手链,营造出一种简约而优雅的日常造型。木桌上的一部智能手机旁放着一杯带吸管的冰饮,背景是光线柔和、略显模糊的咖啡馆内部,有裸露的吊顶横梁,还有顾客在自然地聊天。构图为随意的特写肖像,仿佛是朋友用现代旗舰智能手机快速捕捉到的瞬间。真实的室内照明、真实的皮肤纹理、微妙的HDR、轻微的手持瑕疵、自然的感光元件噪点、均衡的曝光、轻微的计算摄影处理以及柔和的前置摄像头感。没有单反感,没有影棚灯光,没有美颜滤镜,没有人工虚化,也没有AI般完美的锐度——仅仅是一张具有真实社交媒体美感的纯粹手机随拍,超写实,3:4纵横比。
  • 山隐茶事高端乌龙茶礼盒包装设计提案板

    山隐茶事高端乌龙茶礼盒包装设计提案板

    山隐茶事高端乌龙茶礼盒包装设计提案板



    🤖 ChatGPT
  • 冷白清透CCD居家生活写真

    冷白清透CCD居家生活写真

    冷白清透CCD居家生活写真



    🤖 ChatGPT

    🇺🇸 English Prompt

    Photography Style: Cold white clear CCD lifestyle style
    Portrait Direction: Home lifestyle photo
    Scene Direction: Modern white kitchen / island / glass cup / cold white window light
    Clothing Direction: Light water blue slim knit camisole + creamy white high-waist casual skirt
    Temperament Tags: Gentle, clear, homey, bright, relaxed
    Facial Direction: Real first-love sense light makeup, gentle and clean, not influencer style
    Facial Details: Soft oval face, slightly full mid-face, bright almond eyes, eyes gentle with light, small and natural nose shape, soft and restrained lip shape, low-saturation nude pink lip color
    Hairstyle Direction: Natural black long hair flowing, slight wind at the ends, stray hairs on the side of the face framing the face
    Body Direction: Light and slender, upper bust full and natural
    Line Emphasis: Medium to strong
    Lens Direction: Thigh and upper body
    Posture/Action: Standing by the kitchen island, one hand lightly holding a glass, body slightly tilted toward the camera
    Lighting Atmosphere: Daytime high color temperature window light + white kitchen diffuse reflection + cold white extremely weak soft flash
    Filter Effect: Cold white highlights + blue-white clear lifestyle photo colors + light grain + light digital noise
    Aspect Ratio: 9:16
    Additional Requirements: The water blue camisole should be clear and clean, the character's state relaxed and natural, highlighting the chest-to-waist ratio and the sense of home life, avoid excessive boudoir feeling

    🇨🇳 中文提示词

    摄影风格:冷白清透CCD生活照风
    写真方向:居家生活照
    场景方向:现代白色厨房 / 中岛台 / 玻璃杯 / 冷白窗光
    服装方向:浅水蓝修身针织吊带上衣 + 奶白色高腰休闲短裙
    气质标签:温柔、清透、居家、明亮、松弛
    五官方向:真实初恋感淡颜,温柔干净,不网红
    五官细节:柔和鹅蛋脸,面中轻微饱满,清亮杏眼,眼神温柔有光,鼻型小巧自然,唇形柔软克制,低饱和裸粉唇色
    发型方向:自然黑长发披散,发尾轻微风感,脸侧碎发修饰脸型
    身形方向:轻盈纤细,上围饱满自然
    线条强调:中偏强
    镜头方向:大腿及上半身
    姿态动作:站在厨房岛台边,一只手轻扶玻璃杯,身体轻微侧向镜头
    光线氛围:白天高色温窗光 + 白色厨房漫反射 + 冷白极弱柔闪
    滤镜效果:冷白高光 + 蓝白清透生活照色彩 + 轻颗粒 + 轻数码噪点
    画幅比例:9:16
    补充要求:水蓝色吊带要清透干净,人物状态松弛自然,突出胸腰比例和居家生活感,不要私房感过重
  • 古风贵女春日海棠水光美妆写真

    古风贵女春日海棠水光美妆写真

    古风贵女春日海棠水光美妆写真



    🤖 ChatGPT

    🇺🇸 English Prompt

    9:16 vertical version, ancient style noble lady spring water-gloss makeup photoshoot, oriental classical noble lady portrait, upper body half-length close-up from the waist up, character facing forward slightly turned towards the camera, face and upper body occupy the main part of the screen, one hand naturally raised near the chest collar and neck/shoulder area, the other hand hanging down naturally, posture soft and dignified, eyes gentle and bright, lips slightly parted, presenting a rich family's daughter's pampered, bright, soft-noble, and exquisite feeling.
    
    The main subject is a young adult Oriental female, visual age about 22–28 years old, clearly an adult. The character has an exquisite and soft Oriental classical beauty face, soft small oval face, the face shape is small and smooth but not excessively thin or sharp, the forehead is full, the mid-face is three-dimensional and plump, the jawline is slender and rounded. Eyebrow shape is slender and relaxed, eyes are a soft combination of clear almond eyes and slender phoenix eyes, eye crack is naturally elongated, eye corners slightly upturned, pupil proportion is natural, gaze is clear with a focused sense. Bridge of the nose is elegant and straight, nose tip small and exquisite, lip shape soft and full, upper lip peak is clear, lower lip slightly plump, five features are symmetrical and coordinated, having the soft beauty, preciousness, and long-lasting appeal of a classical noble lady, not an internet celebrity face, not immature.
    
    Makeup is an exquisite and clear Begonia Honey Dew water-gloss makeup. Base makeup is porcelain white and transparent, skin is delicate and moist, with soft creamy water-gloss and real skin texture, but not excessively smoothed or oily. Eye makeup uses gradients of Begonia pink, apricot pink, and light rose brown, soft color spreading in the eye socket, slightly darkened at the end of the eye, lower eyelid with light pink pearlescent, tear bag delicate and bright, eyelashes distinct one by one, eyeliner slender and clean. Obvious but high-end peach pink blush on the mid-face and under the eyes, tip of the nose slightly red with clear water-gloss highlight. Bridge of nose, tip of nose, cheekbones, lip peak, and collarbone area have delicate highlights. Lip makeup is peach pink glass lip glaze, the lip surface has a clear jelly feel, transparent water-gloss layer, and moist reflection, the overall makeup feel is sweet, delicate, moist, and clearly colored, but not immature, not modern internet celebrity style.
    
    Hairstyle is black smooth long hair, classical high bun combined with semi-loose hair structure, hair volume is abundant, hair bun is fluffy and three-dimensional, a small amount of natural stray hair is kept on the side of the face. Hair ornaments are white jade flower-shaped hairpins, pearl flower hairpins, light gold branch and leaf structures, small dangling steps (buyao) and slender pearl tassels, paired with a small amount of light pink crystal bead embellishments. Earrings are pearl and light gold dangling earrings, wearing an exquisite pearl necklace and tassel pendant on the neck, overall noble and exquisite, no large palace crowns used.
    
    Clothing is an elegant and exquisite ancient style noble lady's Ruqun, using a slim-fit high-waisted or chest-high structure. The upper body is a tube-top Ruqun combining pearl white, light apricot white, and extremely light water green, with Begonia flower embroidery, light gold embroidery threads, pearl bead decorations, and soft satin luster on the chest, layered with a semi-transparent light apricot pink thin gauze long coat and wide-sleeve ribbons, delicate Begonia flower embroidery and gold thread patterns distributed on the gauze clothing. Waist uses a light apricot pink waistband and light gold flower-shaped waist ornament for tightening, paired with pearl tassels and thin gold chains.
    
    The upper body curves of the character are naturally plump, breasts are full and natural, the chest fabric completely wraps and fits the body, only naturally presenting soft breast lines and upper bust contours, proportions are coordinated, not exaggerated, not stiff. Appropriately reflects the slender neck and shoulders, clear collarbones, natural chest-to-waist ratio, and slender waistline, overall noble, dignified, reserved, and high-end.
    
    Scene is the intersection of a spring ancient style courtyard and flower windows, character located near a wooden flower window or corridor, pink Begonia flowers blooming around, both foreground and background have flower branches forming a natural frame. Background visible wooden window lattices, corridor pillars, celadon vases, classical round mirrors, boudoir dressing tables, and soft courtyard greenery, background shallow depth of field blur, not overshadowing the subject.
    
    Lighting is spring warm white natural light, softly shining in from the side-rear and side-front, the face receives independent soft light brightening, hair strands and hair ornaments have a slight golden rim light, skin, lip glaze, collarbones, and chest fabric produce delicate water-gloss reflections. Overall colors are mainly pearl white, light apricot white, light gold, water green, and Begonia pink, Begonia pink mainly concentrated in makeup, flower branches, and partial embroidery, avoiding the entire image being uniformly pinkish. The screen is bright and transparent, warm and high-end, with a strong sense of post-processing, having the completeness of a spring rich-raised-style ancient noble lady beauty photoshoot.
    
    High-precision realistic portrait photography, 85mm portrait lens, soft shallow depth of field, real skin texture, exquisite facial features, delicate water-gloss makeup, soft natural light, high-end ancient style photoshoot, Oriental classical aesthetics, the first visual focus of the screen is the character's facial features and Begonia Honey Dew water-gloss makeup, the second visual focus is the noble clothing, hair ornaments, and natural upper body curves.

    🇨🇳 中文提示词

    9:16 竖版,古风贵女春日水光美妆写真,东方古典贵女人像,腰部以上半身近景,人物正面轻侧身面对镜头,脸部和上半身占据画面主体,一只手自然抬至胸前衣襟与肩颈附近,另一只手自然垂落,姿态柔美端庄,眼神温柔明亮,嘴唇微微张开,呈现富家千金的娇养、明媚、柔贵与精致感。
    
    画面主体是一位年轻成年东方女性,视觉年龄约 22–28 岁,明确成年。人物拥有精致柔美的东方古典美人脸,柔和小鹅蛋脸,脸型小巧流畅但不过度尖瘦,额头饱满,面中立体丰盈,下颌线纤细圆润。眉形纤细舒展,眼睛为清亮杏眼与细长丹凤眼的柔和结合,眼裂自然修长,眼尾轻微上扬,瞳孔比例自然,眼神清澈有聚焦感。鼻梁秀气挺直,鼻头小巧精致,唇形柔软饱满,上唇唇峰清晰,下唇略丰润,五官对称协调,具有古典贵女的柔美、娇贵与耐看感,不网红脸,不幼态。
    
    妆容为精致清晰的海棠蜜露水光妆。底妆瓷白通透,皮肤细腻莹润,带柔和奶油水光与真实肌肤纹理,但不过度磨皮和油亮。眼妆使用海棠粉、杏粉与浅玫瑰棕渐层,眼窝柔和铺色,眼尾轻微加深,下眼睑带淡粉珠光,卧蚕细腻明亮,睫毛根根分明,眼线纤细干净。面中与眼下带明显但高级的蜜桃粉腮红,鼻尖微红并带清晰水光高光。鼻梁、鼻尖、颧骨、唇峰和锁骨区域带细腻高光。唇妆为蜜桃粉玻璃唇釉,唇面具有明显果冻感、透明水光层和湿润反光,整体妆感清甜、娇润、显色清晰,但不幼态、不现代网红化。
    
    发型为黑色柔顺长发,古典高盘发结合半披发结构,发量丰盈,发髻蓬松立体,脸侧保留少量自然碎发。头饰为白玉花形发簪、珍珠花钗、浅金枝叶结构、小步摇与细长珍珠流苏,搭配少量浅粉晶珠点缀。耳饰为珍珠与浅金垂坠耳饰,颈部佩戴精致珍珠项链与流苏吊坠,整体清贵精致,不使用大型宫廷头冠。
    
    服装为清贵精致的古风贵女襦裙,采用修身高腰或齐胸结构。上身为珍珠白、淡杏白与极浅水青相结合的抹胸襦裙,胸前带海棠花刺绣、浅金绣线、珍珠珠饰与柔和缎面光泽,外搭半透明浅杏粉轻纱长衫与宽袖披帛,纱衣上分布细腻海棠花刺绣和金线纹样。腰部使用淡杏粉腰封与浅金花形腰饰收束,搭配珍珠流苏和细金链。
    
    人物上身曲线自然丰润,胸部饱满自然,胸前衣料完整包裹并贴合身体,仅自然呈现柔和胸线与上围轮廓,比例协调,不夸张、不僵硬。适当体现修长肩颈、清晰锁骨、自然胸腰比例与纤细腰线,整体娇贵端庄、含蓄高级。
    
    场景为春日古风庭院与花窗交界处,人物位于木质花窗或回廊旁,周围盛开粉色海棠花,前景和背景均有花枝形成自然框景。背景可见木质窗格、回廊立柱、青瓷花瓶、古典圆镜、闺阁妆台与柔和庭院绿意,背景浅景深虚化,不喧宾夺主。
    
    光线为春日暖白自然光,从侧后方与侧前方柔和照入,面部获得独立柔光提亮,发丝与头饰带轻微金色边缘光,皮肤、唇釉、锁骨和胸前衣料产生细腻水光反射。整体色彩以珍珠白、淡杏白、浅金、水青和海棠粉为主,海棠粉主要集中在妆容、花枝与局部刺绣中,避免整张图统一偏粉。画面明亮通透、温暖高级、精修感强,具有春日富养系古风贵女美妆写真的完成度。
    
    高精度写实人像摄影,85mm 人像镜头,柔和浅景深,真实皮肤质感,精致五官,细腻水光妆,柔和自然光,高级古风写真,东方古典审美,画面第一视觉重点为人物五官与海棠蜜露水光妆,第二视觉重点为清贵服装、头饰与自然上身曲线。
  • 超写实越野跑韩国女性杂志封面

    超写实越野跑韩国女性杂志封面

    超写实越野跑韩国女性杂志封面



    🤖 ChatGPT

    🇺🇸 English Prompt

    Ultra-realistic running campaign magazine cover featuring an athletic Korean woman mid-stride on a misty mountain trail, wearing On Running Cloudmonster shoes in glacier-white colorway, CloudTec sole pods visible mid-impact, full athletic running gear — On performance tights and windbreaker jacket. Powerful athletic expression, sweat-kissed glowing skin, hair loose and windswept. Background: dramatic Swiss alpine trail at sunrise — pink and gold sky, morning mist in valley below, motion blur on background only. "RUNNER'S WORLD" masthead in bold blue athletic sans-serif. 35mm lens motion capture feel, ultra-detailed CloudTec sole and trail terrain impact, 8K photorealistic outdoor athletic. 
    
    Negative: cartoon, blurry, static pose, watermark, incorrect shoe design.

    🇨🇳 中文提示词

    超写实的跑步活动杂志封面,主角是一位正在薄雾笼罩的山路上跨步奔跑的韩国运动女性,穿着冰川白配色的 On Running Cloudmonster 跑鞋,冲击瞬间清晰可见 CloudTec 鞋底气囊,全身专业运动跑步装备——On 性能紧身裤和风衣夹克。充满力量感的运动表情,汗水浸透的亮泽皮肤,头发披散随风飘动。背景:日出时分壮观的瑞士阿尔卑斯山小径——粉色和金色的天空,下方山谷中的晨雾,仅背景有动态模糊。“RUNNER'S WORLD”刊头采用加粗蓝色运动型无衬线字体。35mm 镜头动态捕捉感,超精细的 CloudTec 鞋底和山径地形冲击,8K 光致写实户外运动。
    
    负面:卡通,模糊,静态姿势,水印,错误的鞋子设计。
  • 拼不过就当裁判:Runway推首个生成式媒体模型路由器

    Runway 不想只做又一家 AI 模型公司了。它现在的野心是成为生成式媒体的基础设施层——说白了,就是想当那个所有人都绕不开的中间层。上周四,这家公司通过本月早些时候上线的开发者平台 Runway Dev,推出了一个叫 Media Router 的新工具。

    Runway Media Router
    Runway 推出面向生成式媒体的模型路由器(图片来源:TechCrunch)

    这个 Media Router 能干什么?简单讲,它会根据开发者更看重质量、速度还是成本,自动帮你挑出最合适的图像、视频或音频生成模型。模型路由器在大语言模型圈子里早就不新鲜了,但 Runway 说,这是头一个专门为生成式媒体打造的路由器。

    “路由这件事,正好契合我们的整体承诺——做开发者接入任何一种生成式媒体模型的最省心的一站式平台。”——Runway 首席产品官 Anthony Maggio

    从做视频到做”卖水人”

    这次发布,是 Runway 从一家 AI 视频初创公司往生成式媒体基础设施转型的又一步棋。通过 Runway Dev,包括 Adobe、Cloudflare、ElevenLabs、Expedia、Shutterstock 和 Quora 在内的客户,可以直接把媒体生成能力嵌进自己的产品里,而不用再把用户导到 Runway 的 App 或网站上去。

    路由器的推出赶上了一个特殊时点——生成式媒体模型的数量正在爆炸式增长,开发者想把每个新模型都评估一遍,越来越费时费力。Maggio 说,大多数开发者根本没工夫去真正搞懂每个模型的能力边界,而 Runway 端出来的独特价值,就是把”哪个模型最适合哪种活”的判断力,跟你业务场景里的偏好揉在一起。


    账单压力催生的路由生意

    开发者能设置哪些偏好?Maggio 举了几个例子。比如中国的生成式媒体模型越来越火,但不少做产品的企业未必愿意用中国出品的模型,那就可以设定优先选美国供应商——随着特朗普政府研究对中国开放模型加以限制,这类偏好可能会越来越常见。不过他也强调,客户最关心的其实还是按 token 定价和质量来做路由。

    token 账单在 2026 年成了热门话题,那些一头扎进智能体 AI 的企业,实打实尝到了高额账单的滋味。大模型圈里按 token 价格做路由早就普遍了,生成式媒体跟上这个趋势也就顺理成章。值得玩味的是,Media Router 上线前几周,Runway 刚把无限量套餐换成了按 token 计费,这一改还招来了部分用户的吐槽。

    • 质量判断是难点:生成式媒体不像语言模型那么容易评好坏,路由器靠的是 Runway 内部创意团队积累的评测经验;
    • 评测维度很具体,比如视频模型怎么处理运动、图像模型怎么处理构图、语音模型怎么对口型;
    • 这套智能层其实是 Runway 给自家 5 月上线的 Agent 产品打磨出来的,现在打包给外部开发者用。

    背后还有一层现实的考量。Runway 上一款专门的视频模型 Gen 4.5 还是去年 12 月发的,当时登顶排行榜、把谷歌等老牌玩家都甩在身后。可眼下除了 5 月给视频编辑模型 Aleph 2.0 做过升级,它已经好几个月没推新的前沿视频模型了。如今在文生视频、图生视频的榜单前二十里,坐着的是谷歌、字节跳动和阿里巴巴这些重量级选手。

    与其赌某一个模型能一直领先,Media Router 干脆假设”最好的模型会一直换人”,然后让 Runway 始终留在牌桌上。联合创始人兼联席 CEO Anastasis Germanidis 的说法很实在:底层需要好模型,但编排层的分量越来越重,因为大家现在是拿这些模型去搭整套营销战役、生成整段多镜头成片。做不成最好的模型,那就做最好的编排层。

  • AMD亮出机架级怪兽Helios,正面硬刚英伟达的算力霸权

    上周四在旧金山那场一票难求的 Advancing AI 大会上,AMD 董事长兼 CEO 苏姿丰把一台叫 Helios 的机架级系统推到了聚光灯下。她给它的定位很直白——全行业性能最强的 AI 机架,专门用来在超大规模下训练和运行世界上最难啃的前沿模型。这句话背后的潜台词也很清楚:AMD 要去英伟达的地盘上抢生意了。

    所谓机架级系统,就是把成百上千颗处理器塞进一个高功率单元里,专供数据中心训练和跑 AI 模型这类吃算力的活。过去这个市场几乎是英伟达一家说了算,靠的是 Vera Rubin 和 Grace Blackwell 两套机架系统。现在 AMD 端上来的 Helios,据 The Register 的实测,在多项指标上已经能压过 Vera Rubin 一头。

    AMD Advancing AI 大会现场
    AMD 在 Advancing AI 大会上推出 Helios 机架系统(图片来源:TechCrunch)

    客户名单里全是熟面孔

    Helios 其实早在 2025 年就亮过相,今年 1 月的 CES 2026 还搬上过舞台——那台机架的重量相当于两辆紧凑型轿车。真正让人意外的是它的客户名单:OpenAI、Meta、Oracle、Anthropic、微软,个个都是要拿它去部署的主。微软 CEO 纳德拉本周一还专门表态,Azure 的基础设施会引入 Helios 来扩容。前一天,Anthropic 和 AMD 也官宣了战略合作,要通过这套新机架部署最高达两吉瓦的 GPU 算力。

    苏姿丰说,Helios 是”为在超大规模下训练和运行世界上最苛刻的前沿模型而生”,将由头部 AI 公司以吉瓦级的规模部署。

    同一天,AMD 还顺手发布了面向数据中心的 Venice-X 处理器,专门对付高强度计算负载,预计 2027 年上市。这一套组合拳打下来,意思很明白:AMD 不只想卖一颗芯片,而是要提供一整套能喂饱 AI 产业的算力方案。


    被智能体撑起来的算力需求

    苏姿丰在演讲里聊到整个芯片行业的走向,她判断到 2030 年,驱动 AI 的芯片会占据整个计算市场相当大的份额。原因就是眼下正在发生的算力需求的”阶跃式”跳涨,而推动这一切的,很大程度上是智能体 AI 的崛起。

    她打了个比方:你让一个智能体去干件事,它其实要走几十步,得推理、得调工具、得访问数据,然后反复这么折腾,直到把问题解决。这一连串动作背后,需要海量 GPU 来支撑。

    • 到 2030 年,AI 加速器市场规模预计将达到约 1.4 万亿美元;
    • 这个数字意味着十年内 AI 加速器市场将逼近当今整个半导体市场的体量;
    • 苏姿丰认为 GPU 会占据这块市场的绝大部分,因为算法还很”年轻”、负载还在不断变化,这更利好可编程的硅方案。

    换个角度看,AMD 这波操作赌的其实是同一件事——AI 的算力饥渴短期内不会停。英伟达常年独占的机架市场,头一回真正迎来一个拿得出硬指标的对手。至于这场硬仗最后怎么打,还得看今年晚些时候 Helios 大规模出货后的真实表现。